After launch
What Happens After the MVP?
The fear behind every fixed-price MVP is the same: I spend the money, the launch happens, and then I am on my own with software I do not understand. Here is exactly how the next stage works.
Free 15-minute fit check · no equity · no retainer
Short answer
After handoff you own the code, the infrastructure and the documentation. The next 90 days are for measuring real usage, then either running an expansion sprint on what users proved they need, or doing nothing at all — both are legitimate.
- $3,500
- fixed price
- 14 days
- to launch
- 100%
- code ownership
- No equity
- ever taken
- No retainer
- no hourly billing
01
The four phases of the relationship
| Phase | What it is | When it makes sense |
|---|---|---|
| 1. Blueprint | Written scope, flows and a fixed price | Before any code exists |
| 2. MVP Sprint | The launchable product, live in 14 days | When the core workflow is clear |
| 3. Expansion Sprint | The next scope, decided by real usage | Once users have shown you what is missing |
| 4. Ongoing development | Continuous improvement and maintenance | When usage and revenue justify it |
Phases three and four are optional by design. A studio that needs you on a retainer has an incentive to keep the work going; a studio paid per outcome does not.
02
The first 30 days: measure, do not build
- Watch activation: how many people reach the moment the product delivers value
- Find the drop-off step and talk to five people who abandoned it
- Log every feature request without building any of them yet
- Confirm the boring things work: email delivery, payments, error alerts
03
Days 30–90: decide what earns a second sprint
An expansion sprint runs exactly like the first: written scope, fixed price, fixed dates. The difference is that it is designed against evidence instead of assumptions, which is why second sprints usually deliver more value per dollar than first ones.
- Requests repeated by multiple paying or highly engaged users
- The step where people consistently get stuck or ask for help
- Manual work you are personally doing that the product should do
- An integration that would remove friction at sign-up rather than after it
04
When the right answer is to stop
If the MVP proves the idea does not work, that is a successful outcome at the price of one sprint rather than a year of salary. Learning it quickly is the entire point of building small.
We would rather tell you the data says stop than sell you a second sprint. Reputation compounds; a retainer does not.
Questions
Straight answers.
Am I left alone after handoff?
No. You get the code, the deployment, the documentation and a support window after launch. After that, continuing with us is a choice you make with evidence, not an obligation baked into a contract.
Do I have to buy a second sprint?
No. Many products need nothing for months after launch. We would rather you spend the next budget on what real usage proves is missing than on a retainer that bills whether or not there is work worth doing.
Can another developer take over?
Yes, and that is deliberate. You own the source code, it uses mainstream technology, and the handoff includes documentation so any competent engineer can continue without a rescue project.
When does ongoing development make sense?
When you have consistent users, a queue of changes justified by their behaviour, and revenue or funding that makes continuous improvement an investment rather than a hope.
Next step
Find out if your idea fits in 14 days.
Tell us what you want to build. We reply within one business day with a straight yes, no, or here is what we would cut.